Strategy &
Positioning
Find the strongest expression of your idea. Define what matters, who it serves and what makes it worth pursuing.
- Strategic positioning brief
- Stakeholder and message framework
- Priorities and decision roadmap
Independent advisory · Zürich
Clarity for today.
Vision for what’s next.
Great ideas deserve a clear direction. We bring strategic thinking, visual concepts and thoughtful communication to ambitious projects.
STRATEGY · VISUAL ARCHITECTURE · FUTURE CONCEPTSDiscover ICON ↓
The perspective01 / ICON CONSULTING
Ambition is the beginning.
Clarity gives it direction.
Some projects begin with a difficult question. Others begin with an image of what could exist.
We help give both a coherent shape: the idea, the reasoning behind it and the way it is presented to the people who matter.
Led by Mirela Schadow in Zürich, ICON connects strategic positioning with visual concept development. The work is designed for founders, project leaders, private offices and institutional teams considering their next move.
Discover our approach ↗7Selected concept studies
4Featured publications
4Steps in the ICON Method
1Founder-led perspective
Our expertise02 / A CLEAR SCOPE
Thoughtful strategy.
Distinctive possibilities.
Three connected disciplines. Each begins with a defined question and ends with work you can use.
Strategy &
Visual Architecture
& Future Concepts
Explore a new destination, urban experience or landmark through a considered visual and conceptual language.
- Concept narrative and visual direction
- Experience and use-case framework
- Questions for specialist validation
Project Narratives
& Presentations
Make a complex project understandable. Bring its purpose, value and next decision into a coherent presentation.
- Executive project dossier
- Presentation structure and messaging
- Stakeholder communication direction
Visual Architecture describes conceptual and visual development. Technical design, engineering and regulated professional services require appropriately qualified specialists.
Selected work03 / IDEAS MADE VISIBLE
A wider field
of possibility.
Independent studies in landmarks, destinations and future experiences. Each explores a question, a visual direction and the work needed to take it further.
View all seven studies ↗
FENIX Tower
A symbol of renewal.
Aether Crown City
A city imagined around connection.
Desert Rain Palace
A different relationship with the desert.
Conceptual visualisations by Mirela Schadow / ICON CONSULTING. These studies do not represent commissioned, approved or constructed developments.
A closer look · Orbital DestinationFirst, a question.
First, a question.
Then, a world.
What could make a destination feel entirely its own? This marine hospitality study explores identity, guest experience and the responsibilities that come with an extraordinary setting.
Read the concept study ↗The ICON Method04 / FROM QUESTION TO DIRECTION
A clear way
through complexity.
A practical structure for understanding an ambition, evaluating its possibilities and agreeing what happens next.
Insight
Understand the context, the people involved and the question that deserves attention.
Output · A focused briefClarity
Define the proposition, priorities and boundaries of the work.
Output · A clear directionOpportunity
Explore the strongest possibilities and make the assumptions visible.
Output · Considered optionsNavigation
Set out the next decisions, responsibilities and specialist input required.
Output · A practical roadmap
MIRELA SCHADOW · FOUNDER & CEOThe founderImagination,
Imagination,
with intention.
Mirela Schadow
Mirela leads ICON CONSULTING at the meeting point of strategy, visual concept development and authorship. Her work explores how ideas can become clearer, more distinctive and more meaningful to the people they are designed to serve.
Through the ICON Method, VISION 3369 and Helpygram, she connects business direction, long-term imagination and practical humanity.
“Luxury in business is clarity.”Write to ICON ↗
Books by Mirela Schadow05 / THE WRITTEN PERSPECTIVE
Ideas worth
spending time with.
From strategic clarity to future civilisation and practical kindness. Four publications, connected by a curiosity about what we can do better.
The 28 Royal Futures of EarthVISION 3369 II
Future places, civilisations and the possibilities of a longer horizon.
View on Amazon ↗
Strategy & executionThe ICON Method
A framework for bringing clarity, priorities and direction to an ambitious idea.
View on Amazon ↗
Humanity in practice12 Good Deeds
An invitation to make practical kindness part of everyday life.
View on Amazon ↗
Future civilisationVISION 3369
Reflections on human systems, responsibility and the world we choose to imagine.
View on Amazon ↗Helpygram · An independent impact initiativeA future with
A future with
more humanity.
Help is closer than you think.
Created around a simple idea: make it easier for people who need help to connect with people who can offer it. Helpygram gives the wider body of work a practical human purpose.
The companion philosophy of 12 Good Deeds invites us to make kindness a recurring practice, one useful action at a time.
Discover Helpygram ↗
Perspectives06 / NOTES ON THE WORK
Independent ideas · Developed in SwitzerlandGive a promising idea
Give a promising idea
room to grow.
Some of tomorrow’s most interesting places begin with someone willing to explore a different possibility. Support the research, visual studies and writing behind ICON’s independent work.
Choose your own contribution to ICON CONSULTING GmbH. Your support helps sustain the time and care that early ideas deserve.
Patronage for the possible
Support independent ideas.
A voluntary, one-time contribution to a Zürich-based company’s creative and concept-development work.
Choose your contribution ↗No equity, financial return or commissioned service is included. Support goes to ICON CONSULTING GmbH, not a charitable fund.
Begin a conversation in writing07 / YOUR NEXT CHAPTER
What are you
considering next?
Tell us what you are exploring, what needs to become clearer and the decision you want to make.
Initial enquiries and proposals are handled in writing. Scope, deliverables and timing are agreed individually.
info@iconconsulting.ch ↗Please begin with a non-confidential overview. Any confidentiality agreement is arranged separately before sensitive material is shared.
Your project, briefly.
Prepare an email below. Your details stay in this page until you choose to open your email app and send.